FHL Logos 

The need for ‘Brand Guidelines’

We have invested in a ‘brand image’ to ensure a consistent look and feel across our printed and digital communications. By applying these guidelines consistently, we ensure our ‘voice’ is clearly differentiated, and that it stands out amongst other organisations who work in this area. We encourage all supporters to use them where they can. These guidelines include:

  • Logos  - With variations that can be applied according to  space and background, for more information see below
  • Strapline‘Giving Hope to Vulnerable Christians’ - to capture the essence of what we do - for more information see below
  • Font styles -  We use 'Open Sans' for body copy  and' Andada' for headlines - If these are not set as standard on your device they can be downloaded free by visiting www.fontsquirrel.com- for more information see below
  • Colours -  A selected palette has been set, to ensure communications have consistent look and feel - for more information see below


If you have queries regarding our brand information please do not hesitate to contact:

Marion Homer - Communications Manager - 01926 512980 marion.homer@friendsoftheholyland  

To read more on this please check the guidelines.

2. Horizontal logos with strapline  

Where possible the best logo to use is the ‘horizontal version with strapline’, as it allows the strapline to appear at the biggest size possible helping legibility.

To download relevant horizontal logo with strapline please choose from the following list

To read more on this please check the guidelines.



3. Stacked logos using strapline  

However, depending on the space you have available you may wish to use one of the two stacked versions. 

To download relevant stacked logos please choose from the following list:

To read more on this please check the guidelines.

4. Logos without straplines  

There are two reasons why you might choose to use a logo without a strapline: you may find your piece benefits from less text, and/or you are communicating with an audience who is already familiar with FHL. In either of these two scenarios, you may drop the strapline to create a cleaner look. However, if you are communicating with an audience who has no knowledge of FHL, as a minimum you should use the logo with the strapline at the start of your document or presentation etc.

To download relevant logos without straplines please choose from the following list:


To read more on this please check the guidelines.

5. Logos with emblem only  

If space is tight (perhaps you are creating a name badge or want to brand a continuation sheet), there is an emblem only option.  

To download relevant logos without straplines please choose from the following list:

To read more on this please check the guidelines.

6. EPS Files

To download an EPS file please select from the two options below

To read more on this please check the guidelines.

7. Colours 

To ensure communications have a consistent and professional look and feel FHL have  selected a limited colour palette, where possible please limit communication pieces to just these four.

To read more on this please check the guidelines.
 

8. Fonts  

Font styles We use Open Sans for body copy  and Andada for Headlines. If these are not set as standard on your device they can be downloaded free by visiting www.fontsquirrel.com

To read more on this please check the guidelines.

9. Other Resources - 

To facilitate our  work we have a number of other resources available to share with supporters:

  • FHL Prayer Card 
  • You may find this presentation, created for our Lichfield Carol Service in December 2017 useful - it showcases our work and includes pictures of many of our beneficiaries.  Any queries on this presentation, or its content, please call the office on 01926 512980 and ask to speak to our Communication Manager Marion Homer.

  • Printable Case Studies: 

                   Gaza Youth Employment 
                   (more case studies will be added soon)