Over recent months, Friends of the Holy Land has been reflecting carefully on how we’re communicating our work and how our identity aligns with the future we are working to create with you.

This change comes at a significant time. The situation faced by Christian families across the Holy Land has rarely been more challenging or complex. As needs grow and our community of supporters expands, it has become ever more important that our voice is clear, recognisable, and inspiring – one that speaks to hope, faith, and shared purpose.

Our refreshed identity reflects not only who we are today, but also our renewed energy, united in compassion and commitment. As ever, we are guided by Christian virtues of love and justice and through prayer, as Christ taught.